There are a lot of adjectives I’d use to describe past Electronic Entertainment Expos (Exciting! Exhausting! Odoriffic!) but “Glamorous” isn’t one of them. That’s all going to change this year. ESA, the people who put on the show, promise a return to the sizzle and glamor of the past.”In response to the glamor and sizzle of 2005 and 2006, there are certainly going to be components of that show,” Dan Hewitt, senior director of communications at the ESA, told GamesIndustry.biz.
But this doesn’t necessarily mean a return to the excess of previous years:
“Is it going to be the over-the-top excess that you’ve seen in years past? No – but that goes back to learning what is manageable and what is sustainable, and hearing from attendees what it is they want, and creating something that meets their needs,” Hewitt said.
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